Job brief

We are looking for a driven Digital Content Specialist to manage all day-to-day development, execution and management of various clients’ web assets and ongoing promotion and maintenance of our current portfolio of client and proprietary websites, blogs and other platforms. The Digital Content Specialist will serve as a full time community manager for 2-4 brands, including monitoring all social properties, creating unique, engaging content and participating on social media on behalf of the brands. This includes reviewing and preparing content and coordinating production deadlines for social media marketing efforts. The Digital Content Specialist must have strong creative and professional writing skills and will work with the Social Media Manager and Graphic Designer to brainstorm and create social initiatives to grow the assigned communities.

Responsibilities

• Manage clients’ social media platforms and other web assets
• Help develop content and digital marketing ideas and recommendations, potentially involving engaging new content sections, social media, video, email marketing, etc.
• Conduct keyword research to help build strategic, forward thinking keyword strategies for client websites.
• Help build and implement content plans for new websites and site relaunches
• Create daily content for multiple social media platforms across different industry verticals
• Measure and optimize content based on analytics
• Develop social media program initiatives to improve community size and engagement
• Communicate on a daily basis with clients to maintain awareness of updates and offerings
• Find and implement new social strategies, tools and tactics as they develop
• Fill out reports based on existing campaigns and overall community growth
• Become fully immersed in the clients brand and culture
• Recommend and help implement improvements based on analytics insights, competitor research and updated industry best practices. (Examples may include adjusting CTAs, rewriting meta information, organizing online directory listings, updating web content, etc.)
• Maintain checklists of goals and tasks for different types of digital marketing campaigns. Hold accountable all participating writers, brand managers, designers and developers
• Maintain checklists of goals and tasks for different types of digital marketing campaigns. Hold accountable all participating writers, brand managers, designers and developers
• Brainstorm ideas for various content marketing initiatives and campaigns like webinars, newsletters, thought leadership content, interactive content, etc.
• Work with Account Managers to manage editorial calendars for clients’ content and promotion projects
• Create content outlines for articles, newsletters, PPC landing pages and other content, focusing on unique goals, audience, tone, messaging, and key components
• Research and write marketing-focused content for clients across a variety of industries
• Help promote content by building contact lists, conducting media research and supporting goals to develop relationships with other digital content publishers
• Write news articles, press releases, and articles, and assisting with larger content production pieces
• Help drive the social media accounts (Facebook, Twitter, LinkedIn, Google+ and YouTube) with regular status updates, conversation monitoring, influencer research and account analytics and reporting.

Basic Qualifications

• Bachelor’s Degree or higher from an accredited University
• Two (2) or more years of experience in social media or digital marketing, preferably focused on organic search, web content development, copywriting and/or content marketing. Recent grads with relevant internship experience welcome to apply.
• Experience with analytics and written communication
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English
• Fluency with Microsoft Office – Word, Excel, PowerPoint
• Excellent verbal/written communication skills

Preferred Qualifications

• Experience with Google Analytics
• Experience with Social Media such as Linkedin, Facebook, Google Plus and Twitter
• The ability to manage multiple social communities as well as favorite spot communications
• BS in Communications, Marketing, Business, New Media, Public Relations or related field
• Media Writing experience

Business Character

• Exceptionally well organized
• Able to prioritize
• Able to multi-task
• Detail oriented; verging on perfectionism
• Willing to occasionally work from home, remotely or long hours
• Take full responsibility for the activity happening on your accounts
• Display professionalism in all interactions with the clients and salespeople
• Self-starter who can also collaborate well with a diverse set of team members in development, design, account management and brand strategy

Creativity

• Contribute innovative ideas and be thinking about new media avenues
• Consider ways to communicate clients’ advertising message, which are consistent with the creative strategy
• Proactive spirit and strong work ethic: Have confidence to jump into new projects, make suggestions for improvement and brainstorm creative content ideas
• Curious and passionate about the ever-changing digital marketing industry. Keeping up with Google algorithm updates, best practice nuances and new opportunities to edge out the competition is a must

Teamwork

• Providing detailed support to other team members
• Develop effective relationships with other team members
• Help other team members meet deadlines when they are in a crunch
• Be ready and willing to share your knowledge with new employees

Application

• Just get our attention with your creative resume!

Job Brief

To support our digital marketing team in excellence delivery we require a digital rock star who loves designing for the digital space and leverages the visual expression of digital typography and user experience. The successful candidate will not only be able to demonstrate creative front-end design and build, but also show a passion to integrate this talent into all aspect of the role and projects that they are involved in. You will be responsible for creating the innovative and eye catching visuals and collateral materials for web, social media and mobile, ensuring the brand and visual identity of our clients are continually recognised and exploring new visual avenues to promote their products and services across a variety of digital marketing channels. Working individually and as part of the wider marketing team, your proven design skills and creative flair will be fully utilised and you will create and produce designs to the high in-house company standards and clients’ corporate guidelines.

Responsibilites

• Responding quickly to the client requirements – helping to visually translate components of the clients’ digital plan into a cohesive graphic design story across a multitude of visual touch points that are both customer and employee facing.
• Responsible for creating and implementing of elegant and functional landing page layouts, banners, email templates, social media visuals and assorted digital collateral across a full spectrum of projects and products.
• Responsible for working directly with clients and partners (mainly located but not limited to Bulgaria and the UK) helping them visually translate/support projects and programs into attractive/exceptional user friendly functional graphical solutions.
• Liaise with external third parties as required to ensure accurate and high quality production of materials (e.g. printers, exhibition houses, agencies, developers, AV production etc.)
• Maintain passion and up-to-date skill set tracking with the latest design and tool set trends.

Qualifications

• You will ideally have a design degree or equivalent.
• Excellence in working with Adobe Illustrator & Photoshop.
• Confidence with Adobe InDesign, Flash and Fireworks, Microsoft Office Suite – PowerPoint and related software.
• Experience in html, css, responsive web design, motion graphics and digital art knowledge would be highly advantageous.
• A good working knowledge of responsive email template coding or WYSIWYG editing.
• Adequate knowledge of web design and web platform requirements.
• Highly creative resourceful thinker able to work with typography, imagery, video, white space and inputs from others to create beautiful visual experiences for web. With an ability to quickly mock-up and create visual prototypes, wireframes, storyboards, etc. for review & critique.
• Confident in not only digital design but with ability to switch back to traditional print design as and when needed.

Business Character & Creativity

• Strong organizational skills capable of handling multiple projects in a fast paced environment, with demonstrable interpersonal, communications (ex. written & verbal) skills.
• Exceptionally well organized.
• Able to prioritize and multi-task.
• Detail oriented; verging on perfectionism.
• Willing to occasionally work from home, remotely or long hours.
• Excellent interpersonal skills, experience of building strong working relationships and the ability to work independently as well as part of a team are also essential.

Teamwork

• Providing detailed support to other team members.
• Develop effective relationships with other team members.
• Help other team members meet deadlines when they are in a crunch.
• Ability to exercise initiative where appropriate to involve other team members.

Application

• Just get our attention with your creative resume!

Job Brief

If you’re a digital enthusiast with experience of digital advertising and digital marketing analysis, working on a variety of web marketing projects, this is an opportunity you won’t want to miss. As a Digital Media Planner & Analyst you’ll work with clients from various industries managing the functional requirements for their effective online advertising campaigns – campaign planning, real-time campaign management, thorough reporting, analysis and recommendations. You’ll create and manage campaigns within the Google Ads and Double Click platforms, Facebook, Twitter and select local publishers in Bulgaria, UK and the US.